L’Oréal Professionnel has identified a new cause of dull hair: over time, melanin molecules gradually break down, causing hair to lose vibrancy and appear increasingly dull as it turns grey.
Thanks to the innovative Dia Color Technology, the space left by lost melanin is refilled, restoring color inside the hair fiber. Each shade and tone provides up to 70% grey hair coverage and delivers up to 3x more shine*.
The ammonia-free formula ensures a pleasant fragrance and a comfortable coloring experience. In addition, the formula is made with up to 92% ingredients of natural origin**.
The colors are used with the same Dia Activator (mixing ratio 1:1.5) as previously used with Dia Richesse.
Use exclusively with Dia Developer / Dia Activator
For each application, mix Dia Color cream with Dia Activator in a ratio of 1:1.5
Mix using a whisk or shaker until a homogeneous texture is obtained
Wear suitable disposable gloves
Do not use metal tools (clips, brushes, combs)
Apply to dry, unwashed hair
Use a brush or applicator bottle to apply to roots, lengths, and ends
Development time: 20 minutes
Apply the mixture only to the roots
Development time: 15 minutes
Then distribute through lengths and ends and leave on for an additional 5 minutes
In some cases, refreshing with a simple emulsion is sufficient
After processing time, gently emulsify for a few minutes
Rinse thoroughly until the water runs clear
AQUA / WATER / EAU • CETEARYL ALCOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • OLEIC ACID • OLEYL ALCOHOL • TOLUENE-2,5-DIAMINE • COCO-GLUCOSIDE • m-AMINOPHENOL • HYDROXYBENZOMORPHOLINE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • SODIUM METABISULFITE • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • THIOGLYCERIN • SODIUM HYALURONATE • CITRIC ACID
